Google’s privacy policy, 16 October 2026

  p: Looking to change your privacy settings?
  p: Take the Privacy Checkup
  link: https://myaccount.google.com/privacycheckup | Take the Privacy Checkup
- text: Effective October 12, 2026 | Archived versions | Download PDF
+ text: Effective October 16, 2026 | Archived versions | Download PDF
  link: https://policies.google.com/privacy/archive | Archived versions
- link: https://www.gstatic.com/policies/privacy/pdf/20261012/p7v4n2m9/google_privacy_policy_en_eu.pdf | Download PDF
+ link: https://www.gstatic.com/policies/privacy/pdf/20261016/k8m9x4w2/google_privacy_policy_en_eu.pdf | Download PDF
  h2: Contents
  text: Introduction
  link: https://policies.google.com/privacy | Introduction
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  p: We use the information we collect in existing services to help us develop new ones. For example, understanding how people organized their photos in Picasa, Google’s first photos app, helped us design and launch Google Photos.
  h3: Provide personalized services, including content and ads
  img: https://www.gstatic.com/identity/boq/policies/privacy/pp_2024/09-provide-personalized-services-lightmode.svg | 
- p: We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results. For example, Security Checkup provides security tips adapted to how you use Google products. And, depending on your available settings, Google Play could use information like apps you’ve already installed and videos you’ve watched on YouTube to suggest new apps you might like.
+ p: We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results. For example, Security Checkup provides security tips adapted to how you use Google products. And, depending on your available settings, Google Play could use information like apps you’ve already installed and videos you’ve watched on YouTube to suggest new apps you might like. You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive, in order to provide you with a more personalized experience, subject to the policies and settings of the accessing service. For example, Search may process some of the data that you allow Search to access to personalize content, including ads.
  link: https://policies.google.com/privacy | customized search results
  link: https://myaccount.google.com/security-checkup | Security Checkup
- p: Depending on your settings, we may also show you personalized ads based on your interests and activity across Google services. For example, if you search for “mountain bikes,” you may see ads for sports equipment on YouTube. You can control what information we use to show you ads by visiting your ad settings in My Ad Center.
+ link: https://policies.google.com/privacy | personalize content
+ p: Depending on your settings, we may also show you personalized ads based on your interests, activity, or personalized content from Google services. For example, if you search for “mountain bikes,” in Search you may see ads for sports equipment on YouTube. You can control what information we use to show you ads by visiting your ad settings in My Ad Center.
  link: https://policies.google.com/privacy | personalized ads
  link: https://myadcenter.google.com/ | My Ad Center
  li: We don’t show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health.
  link: https://policies.google.com/privacy | sensitive categories
- li: We don’t show you personalized ads based on your content from Drive, Gmail, or Photos.
+ li: We don’t show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to other Google services that support personalized ads.
  li: We don’t share information that personally identifies you with advertisers, such as your name or email, unless you ask us to. For example, if you see an ad for a nearby flower shop and select the “tap to call” button, we’ll connect your call and may share your phone number with the flower shop.
  img: https://www.gstatic.com/policies/privacy/900a793eae04f4bddd675f8d95c4a794.svg | 
  p: Go to My Ad Center
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  p: Go to Privacy Checkup
  link: https://myaccount.google.com/privacycheckup | Go to Privacy Checkup
  h2: Managing, reviewing, and updating your information
- p: When you’re signed in, you can always review and update information by visiting the services you use. For example, Photos and Drive are both designed to help you manage specific types of content you’ve saved with Google.
+ p: When you’re signed in, you can always review and update information by visiting the services you use. For example, Google Photos and Drive are both designed to help you manage specific types of content you’ve saved with Google.
  p: We also built a place for you to review and control information saved in your Google Account. Your Google Account includes:
  link: https://myaccount.google.com/ | Google Account
  h3: Privacy controls
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  h3: Performance of their ad campaigns.
  p: Learn more about the technologies used for advertising.
  link: https://policies.google.com/technologies/ads | Learn more
+ h3: personalize content
+ p: If you choose to allow certain services to process data from other services, including for features such as Personal Intelligence, the same data may be used to personalize your experience. For example, if you ask Search a question about a recent hotel booking, Search may use information about booking details from an email to help suggest things to do near your hotel. Learn more about Personal Intelligence.
+ link: https://support.google.com/websearch/answer/16859283?p=lm-pi-faq&rd=1 | Learn more about Personal Intelligence
  p: You may also see personalized ads based on information from the advertiser. If you shopped on an advertiser's website, for example, they can use that visit information to show you ads. Learn more
  link: https://support.google.com/accounts?p=privpol_whyad&hl=en_US | Learn more
  h3: phone number

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